This website explores McLuhan’s concept of media as extensions of human

senses, a foundational theory for media evolution. Understanding McLuhan’s legacy provides a theoretical background for media innovation and its role in amplifying cultural reach. These concepts are valuable for strategies in promoting Chinese traditional culture globally.

Levinson examines the impact of social media and digital platforms, highlighting their role in allowing audiences to produce and share content. This book supports the idea that media innovation empowers individuals to participate in cultural heritage preservation and dissemination.

Jenkins discusses the convergence of media, where content flows across multiple platforms, enabling deeper engagement. This theory is vital for understanding media innovation’s role in enabling cultural heritage to reach diverse audiences through different media.

This webpage offers an overview of Henry Jenkins' professional background, academic achievements, and key research areas. Jenkins is a prominent figure in communication studies, known for his theories on participatory culture and transmedia storytelling. This source provides foundational information that aids in understanding Jenkins' influence on media innovation and its applications in cultural dissemination.

In this article, Couldry discusses the role of sociology, culture, and politics in cultural studies, emphasizing the social impact of media. This work is valuable for exploring the intersection of media, society, and culture, which is crucial for understanding media's role in promoting intangible cultural heritage.

This report compiles global data on internet usage and social media trends, providing insights into digital media’s role in shaping global communication. It is relevant for evaluating the potential of media innovation in reaching a worldwide audience, which is particularly useful for promoting intangible cultural heritage.

Deloitte’s report analyzes key trends in digital media, including social media, streaming, and the growing creator economy. It provides context on how digital media trends influence cultural dissemination, which supports the role of media innovation in spreading intangible cultural heritage.

This study explores structural patterns in transmedia storytelling, offering insights into how narratives can be shared across platforms. It supports the application of transmedia storytelling in sharing cultural heritage by presenting techniques for effective multi-platform engagement.

In this seminal work, Jenkins examines fan communities and participatory culture, showing how audiences engage deeply with media. This concept is relevant for understanding how audiences can become active participants in the dissemination of intangible cultural heritage.

Jenkins discusses the convergence of media, where content flows across multiple platforms, enabling deeper engagement. This theory is vital for understanding media innovation’s role in enabling cultural heritage to reach diverse audiences through different media.

This book explores how digital media enables content to spread across networks, highlighting the role of audience participation. It underscores how media innovation can make cultural heritage more accessible by leveraging audience engagement.

This article discusses convergence culture and critiques its impact on media and society. It provides a critical perspective on convergence theory, useful for understanding the challenges of applying media convergence to cultural heritage dissemination.

Levinson’s book examines the evolution of information technology and media, focusing on how technology shapes human experience. It provides a historical foundation for understanding the significance of media innovation in shaping cultural practices.

In this work, Levinson expands on McLuhan’s theories, applying them to the digital age. This book is relevant for analyzing how media innovation impacts cultural dissemination, as Levinson connects digital media with human perception.

Levinson discusses the concept of remedial media, explaining how technologies like Skype compensate for the limitations of previous media. This article provides insights into how new media tools can enhance the transmission of cultural heritage.

This polyphonic study critically examines transmedia storytelling, offering diverse perspectives on its effectiveness. It is useful for assessing transmedia’s application in sharing cultural heritage across various platforms.

This website discusses Karl Popper’s influence on theories of media and evolution. It provides theoretical background relevant to understanding media innovation and its impact on cultural evolution.

In this trilogy, Castells provides a foundational analysis of the network society, exploring how information technology reshapes economic, social, and cultural structures. This work lays the groundwork for understanding the power shifts enabled by digital communication.

This book focuses on how communication and information networks redefine power structures. Castells uses case studies to illustrate the influence of digital communication on both grassroots movements and institutional power.